“I had the pleasure of working with Nathalie for a number of years at hardtofind, where she managed much of the operational side of the business including accounts and customer service. Nathalie always approached her work with professionalism and efficiency, and her attention to detail was excellent. Nathalie was instrumental in helping to scale hardtofind to becoming Australia’s leading, award-winning curated marketplace – her experience at hardtofind made her a valuable e-commerce all-rounder with a deep understanding of the marketplace model, and how technology and automation can drive efficiencies across an online retail business.”

Erica Stewart – Founder and CEO at hardtofind

“Nathalie has been a pleasure to know and work with. Her knowledge in the industry amazes me and it is constantly growing and expanding she never STOPS! Someone you definitely want working on your side. Thanks Nathalie!”

William Du – Co-Founder Short Story

“Nathalie is truely everything you could wish for in an e-commerce expert. She’s a problem solver, a strategist, a relationship builder, a leader, an investigator and an analyst all in one.
She is at the forefront of the latest technology and is passionate about ensuring small businesses are set up for continued success. Everything Nathalie does is of the highest quality.”

Stacey Lyons – Marketing Director at Loyalty & Reward Co

“Collaborating with Nathalie is always an absolute pleasure. When it comes to all things eCommerce, Nathalie knows her stuff – and not just the theory, but practical real-world examples. She has a real talent for helping creative businesses unearth their unique why and assists them in surfacing that goodness. I have witnessed Nathalie’s considered approach with clients and can attest that not only does she truly care, but she backs it up with results!”

Karina May – CMO at Plann

“Working with Nathalie turned my e-commerce store around! Her work with my SEO and consultative approach helped me optimise my website to take it to a whole new level. She was calm under pressure and always came up with a solution which in turn kept me calm and helped me enormously. I can’t recommend her and her team highly enough!”

Tiffany Jade Benn – Founder of HART Home Decor

“I had the pleasure of working with Nathalie in helping a flagship retailer set up operations in South East Asia. Nathalie is a deeply conscientious and driven person, and was considered to be a major asset to the team. Her relentless pursuit to keep the project on track and demand quality from the team ensured we delivered exceptional client outcomes. I’d eagerly work with Nathalie again and highly recommend for future projects.”

Ron Makins – Head of Business Operations at Shippit

“Gosh, where to even start?! I’ve had the pleasure of working with Nathalie on numerous projects for the past six years. First as co-workers at leading Australian e-Commerce site, hardtofind.com.au, then later as a freelancer at her company, The Efficiency Hub. She is one of the smartest people I know with buckets of real-world experience that she backs up with a lot of passion and compassion. I’ve seen first hand how she turns struggling websites into thriving, sustainable businesses. Not only is she a low-key creative e-Comm genius and master strategist, she’s also smart enough to identify the gaps in her knowledge and plug them with her carefully curated network of digital experts at The Efficiency Hub for 360° solutions. She’s a no-BS kinda expert who genuinely cares about doing the very best for her clients. If you’re a small creative e-Commerce business and you *aren’t* talking to Nathalie, stop whatever you’re doing and go to her website now! I cannot recommend her highly enough.”

Alison Pickel – Content Creator & Strategist

“Nathalie is an intelligent and driven individual with a great strategic e-commerce mind. I’ve worked with her to develop complex back end mapping of a large online market place into accounting software. Nathalie was able to understand my complex requirements for each individual transaction for managing the complexities of reporting obligations within Australian GST legislation. Nathalie was able to turn a complex issue into easy to understand modules for developers to code ensuring management reporting requirements were met. She also looked to streamline and automate transactions where possible. This makes her knowledge imperative to any online business who is looking to take their business to the next level.”

Julie-Anne Ellem – Queen Calculator at Catalyst+ (BBus(Acc) CA AGIA GAICD)

“Nathalie worked at MyHouse for 12 months and was instrumental in the development of the website to help drive an increase in sales of 30%.
She developed and implemented several campaigns including a Christmas promotion to improve customer experience and a campaign to drive reengagement, which both contributed to a significant increase in sales.
Nathalie always approached numerous challenges with enthusiasm, determination, and problem-solving skills. She managed the transition to a new web development agency and led all projects to improve the functionality of our website and user experience.
Nathalie developed and implemented an improved logistics system resulting in improved delivery outcomes for consumers and a reduction in costs. She also developed and implemented a new customer query system across the business.
She helped us migrate from Campaign Monitor to Mailchimp by developing an integration with our custom-build POS system (Swingtag) and Magento. This included the development of transactional emails, and a cart abandonment strategy.”

Tracey Hamilton – Head of Marketing and eCommerce at MyHouse Australia

“Nathalie is really great to work with.
She is super talented, really insightful, down to earth and is genuinely interested in helping you with all of your needs, whether it’s talking business strategy, marketing or web development.
She was an essential part of our building our start-up, Seaquatix, and we look forward to working with her on future projects. “

Aprille Lim – Founder of Seaquatix