Project Description

March – July 2016

The Minimalist is an online shop and blog featuring unique, limited edition and designer-made products from around the globe.

I consulted and assisted founder and interior stylist Leah Taylor with the following:
  • Brand image and value proposition identification
  • Developing a 6-month business strategy plan
  • Website redesign & UX optimisation on Shopify
  • Financial management through Xero

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