Launched September 2022

Self-care is whatever you need it to be

Self Cared is a passion project paired with a decade of eCommerce experience, something very close to my heart. A simple idea that shaped over time and begged to be brought to life after a global pandemic changed the world as we knew it.

At Self Cared we believe self-care is whatever YOU need it to be.

We’re tired of being told what self-care should look like and feeling like it’s an unachievable task on our never-ending to-do list – we get enough pressure as it is!

To us, self-care is about so much more than finding your zen or looking Instagram-perfect.

We’re here to remind you to check in and ask yourself ‘What do I need today?’
Self-care isn’t a one-size-fits-all, it’s personal and ever-changing.

It’s our mission to embrace the real sides of self-care: The messy hair, the comfy clothes, the post-workout sweaty faces, the empty bag of chips, the ugly-crying and the 5 minutes to finish your cold coffee before the kids turn the house upside down again.

Our products are centred around 9 core needs: to feel empowered, treat yourself, relax, calm down, get active, find motivation, just feel, let it all out & feel comfort, so you can find exactly what YOU need today. Self-care looks different for everyone and that’s ok.

We’re on a mission to make self-care practices and mental health services more accessible to all Australians.
Each purchase helps fund WayAhead, a NSW not-for-profit organisation that supports accessible community mental health and wellbeing services.